Clear Channel Becomes iHeartMedia

In a windfall to business card printers across the country, Clear Channel has changed it’s name to iHeartMedia. From the press release: “iHeartMedia reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “We have massive consumer reach and influence across our platforms because we know how to program the live content people want to hear, see and share right now, we are the largest mobile media company in existence — more than 60 percent of our broadcast usage is out of home, compared to just 30 percent for other mobile devices – and we deliver more live programming than any other media company today, built on the national and local on-air personalities who are the heart of our powerful broadcast radio franchises. Combined with Clear Channel Outdoor’s reach of over half a billion people worldwide across 30 countries and five continents, it’s clear that no other company can match our reach or broad spectrum of media platforms.” Adding to the confusion, iHeartMedia is actually a holding company for iHeartCommunications. Outdoor will continue using the Clear Channel name, even though “clear channel” is originally a technical term in radio...

Miami Herald VP Advertising letter about Cars.com deal

August 5, 2014 Dear Advertiser, Thank you for your ongoing partnership with Cars.com and the Miami Herald. As you may have heard, Cars.com has announced that it will be purchased by the Gannett Company, which currently owns a 27% stake in Cars.com and has been a media partner with the Miami Herald and our parent company, The McClatchy Company, for many years. We are excited to announce that we will remain your key contact for Cars.com and continue our relationship with this award-winning online destination for car shoppers. The Miami Herald is committed to providing you excellent service and support to drive your success locally, using all of our print, digital and direct marketing solutions. With 16.5 million new vehicle sales forecast for 2014, it is important to stay in front of potential customers and ahead of the competition. More than 80% of the Cars.com audience is currently in the market for a vehicle. The Miami Herald and Cars.com will drive shoppers to your dealership. Cars.com offers a way for you to: Boost your brand. Differentiate yourself from the competition through your dealer profile. Drive more in-market sales. Use optimized search results to showcase your business. Keep you ahead of the curve. Our monthly Market Intelligence Reports help you make more informed business decisions. Grow your service business. Cars.com has seen a sevenfold increase in traffic to its service-related content, giving your service department powerful online visibility. Capture mobile shoppers. Cars.com was named the top-rated third-party mobile site last year by a JD Powers study and is committed to improving upon that user experience to grow your business. Reach...

Is the Miami media market “finally healing from the recession?”

Five years after the start of the Great Recession, the Miami media economy is finally making strides in its recovery, led by a surge in TV advertising from auto dealers and manufacturers. Many categories have contributed to the improving TV market in Miami, but none more so than auto. “We’re in September and it’s plain to see that this is the year automotive is back,” says Mike Poller, president at the Miami agency Poller & Jordan Advertising. “The TV stations are getting rates and holding rates like they haven’t in the past five years.” Read more at MediaLife...

How Publicis, Omnicom merger will change industry

Mike Poller, co-owner of Poller & Jordan Advertising Agency in Miami Fla., sees a positive for the two companies. Poller told me that: “The whole point of this is to create efficiencies. Efficiency means fewer people, offices, etc.” “They will eventually consolidate operations,” he continued. “Unless they gain or lose clients, this should not affect the creative, production and media headcount too much.” Read the entire article in the New York Business Journal...

You’re Doing it Wrong: Newspaper Paywalls

Paywalls are becoming increasingly prevalent at newspaper websites across the United States. Eleven of the country’s largest-selling 20 newspapers are either charging for access or have announced plans to do so. So says this article (free) in The Guardian. The writer, Roy Greenslade, goes on to quote Washington Post CEO Don Graham: “The reason we haven’t adopted [a paywall] yet is that we haven’t found one that actually adds to profits. But we are going to continue to study every model of paywall and think about that, as well as think about keeping it free.” Graham, and other newspaper leaders are coming at this all wrong. They are blinded by long experience in an industry where profits flowed from printing a finished product each day. Well those days are gone, and that type of thinking needs to go too… Newspapers in 2013 need to adopt a more flexible, iterative development model for their online operations. Don Graham and others should not be searching for the one “silver bullet” of paywalls, something to buy, set and forget. Instead, they need to dive in and understand that each day is now a science experiment with the results indicated in pageviews, subs and ad revenue. Newspapers need to move away from the manufacturing mindset and begin to understand that online operations are never “done,” they need to be under constant daily...

Harte-Hanks sells The Flyer back to original founder

Harte-Hanks has entered into a definitive agreement to sell the assets of its Florida Shoppers operations, The Flyer®, to Coda Media Corp. for gross proceeds of approximately $2 million in the form of a secured promissory note, subject to working capital. Coda Media is a Tampa-based corporation owned by Dick Mandt, founder of The Flyer. The transaction is expected to close on or before December 31, 2012 upon satisfaction of customary closing conditions. Harte-Hanks anticipates the transaction will result in a one-time after-tax loss of approximately $1.0 million. Harte-Hanks intends to use the proceeds from the transaction for general corporate...