Are you wasting money on yellow pages advertising?

The above photo was taken in a South Dade office building. That stack of Yellow Pages directories has been sitting there untouched for about three months now. So when was the last time you picked up a physical Yellow Pages directory to find someplace to spend your money? Yeah, I bet it’s been a while. Right now, more and more telephone directory ad budgets are being transferred directly to online search. Have you cancelled Yellow Pages print directory advertising? Are you shifting more dollars...

A Creative Catharsis

Ireland’s creative community have gotten together to releaseĀ a lot of pent up anger and sadness through the medium of the A3 poster, all in aid of Temple Street Children’s Hospital. Ad creatives, designers, animators, directors, illustrators and more have taken time out to dress up their favourite worst feedback from clients, transforming quotes that would normally give you a twitch, into a diverse collection of...

How the printing quote scam (doesn’t) work

by +Mike Poller If you’ve received a scammer email, please enter it in the comments below so other printers may find it with a Google search, and avoid being ripped off… Don’t fall for printing, banners, t-shirts, plaques and awards fake order scams… This is how they work: You receive an unsolicited e-mail quote request. You respond with a quotation or ask for more information. Your quote will be accepted, immediately, no questions asked. They will supply you with credit card billing info. An “emergency” will come up and you will be asked to prepare the job for delivery to somewhere far, far away. I was asked to ship a supposed order to Sweden this morning. They provide a “recommended shipping company” contact email for you to get shipping costs. Typically a gmail, hotmail or yahoo email address. Shipping company quotes some huge sum. You are asked to charge the shipping, taxes and printing/product charges under one bill to a credit card. You go ahead and charge everything to the credit card. You are asked to pre-pay the shipping by Western Union Money Order upon pick-up by the shipper. Days later, the credit card is charged back to you. You are out whatever it cost you for the printing/product, your time and whatever you paid the shipper. The shipping company is bogus and is no doubt keeping some scammer drunk, fat and happy. Giveaways: The scammer never mentioned any artwork, just accepted my quote and asked me to proceed. Like that’s gonna happen… Religious messages, signing as Reverend or Minister and church-related jobs seem to be common in this...