“Mobile-Friendly” sites to get a boost in Google search results

Google has announced that “mobile-friendly” websites will receive a special notice in search results. According to Google: We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal. So there you go. A “mobile-friendly” version will help you in organic search results sooner rather than later. Read the official Google announcement...

Miami Herald VP Advertising letter about Cars.com deal

August 5, 2014 Dear Advertiser, Thank you for your ongoing partnership with Cars.com and the Miami Herald. As you may have heard, Cars.com has announced that it will be purchased by the Gannett Company, which currently owns a 27% stake in Cars.com and has been a media partner with the Miami Herald and our parent company, The McClatchy Company, for many years. We are excited to announce that we will remain your key contact for Cars.com and continue our relationship with this award-winning online destination for car shoppers. The Miami Herald is committed to providing you excellent service and support to drive your success locally, using all of our print, digital and direct marketing solutions. With 16.5 million new vehicle sales forecast for 2014, it is important to stay in front of potential customers and ahead of the competition. More than 80% of the Cars.com audience is currently in the market for a vehicle. The Miami Herald and Cars.com will drive shoppers to your dealership. Cars.com offers a way for you to: Boost your brand. Differentiate yourself from the competition through your dealer profile. Drive more in-market sales. Use optimized search results to showcase your business. Keep you ahead of the curve. Our monthly Market Intelligence Reports help you make more informed business decisions. Grow your service business. Cars.com has seen a sevenfold increase in traffic to its service-related content, giving your service department powerful online visibility. Capture mobile shoppers. Cars.com was named the top-rated third-party mobile site last year by a JD Powers study and is committed to improving upon that user experience to grow your business. Reach...

Mobile advertising for your business

Mobile advertising for your business need not be scary or complicated. In fact, you can be running trackable, optimizable, reliable mobile ads tomorrow. All you need is a Google keyword campaign to start your mobile advertising. From 2012 to 2013, mobile Internet use in the U.S. more than doubled. Google noticed this and stopped allowing phone numbers in ad copy. Now the advertiser’s telephone number is a separate link that incurs a charge when clicked to call. Today, about half the clicks in our Google keyword campaigns are generated on a mobile device. Most are for a telephone call to the advertiser. Google allows us to┬átailor ads by device; phone, tablet or desktop. We can even create links that only appear to mobile users. And we can choose to bid higher or lower for mobile users. That means we can use Google to create mobile campaigns. Mobile ads give you some cute creative ideas. One of my clients has many of his Google clicks and calls coming from the zip code where his major competitor is located. People are in the showroom and comparing prices on their mobile device! So, we offer to meet or beat the competitor’s prices on mobile device ads! It works. People walk in with the competitor’s estimate in hand. Small business and professionals should not be afraid of mobile advertising. It’s just another tool in the tool box and you need to learn to use it. Like anything else, start small, iterate and test. You’ll learn what works for you and your customer base. photo credit: William Hook via photopin...

Why doesn’t the Florida Bar provide hyperlinks to member websites?

Every lawyer licensed to practice in the State of Florida is a member of the Florida Bar association. Here’s a link to Florida Bar members in Coral Gables, for example. Each Florida Bar member has a specific “page” on the Florida Bar site with all their details listed. Also included is a field which includes the member’s website URL. However, this field does not include an active hyperlink, just text. So why is it, on the member pages with website URLs, the URL is not hyperlinked to the member’s web site? What possible benefit could there be to NOT linking? Remember, when determining which pages to show at the top of the search results, Google examines (as just one factor) how many sites hyperlink TO your site, and the “PageRank” of those sites. “PageRank” is Google’s way of measuring a site’s authority and importance. Every site has a PageRank assigned by Google. The Florida Bar site has a PageRank of 5 out of 10, that’s pretty good. The more incoming links you have from high-PR sites, the better your site can appear in the Google search results. Go ahead, check your own PR here, I bet you don’t have better than a 4/10. So, a link from a high-PR site like www.FloridaBar.org to your site will help your site appear higher in search results. Maybe you’ll be able to get above those directory sites that are trying to sell you a listing for $299 per month. Maybe you, an actual practicing attorney, could get higher search results than lawyers.com or FindLaw or the Yellow Pages. It seems the Florida...

LinkedIn Woos the Next Generation With ‘University Pages’

When E-commerce Times had a question about LinkedIn’s new University Pages, they asked Mike: “Universities have two audiences: the parent and the child,” Poller told the E-Commerce Times. “The prospective student chooses school based on academic and social offerings, among others. The parent often has veto power and often pays for the university choice.” Read the entire article...