Clear Channel Becomes iHeartMedia

In a windfall to business card printers across the country, Clear Channel has changed it’s name to iHeartMedia. From the press release: “iHeartMedia reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “We have massive consumer reach and influence across our platforms because we know how to program the live content people want to hear, see and share right now, we are the largest mobile media company in existence — more than 60 percent of our broadcast usage is out of home, compared to just 30 percent for other mobile devices – and we deliver more live programming than any other media company today, built on the national and local on-air personalities who are the heart of our powerful broadcast radio franchises. Combined with Clear Channel Outdoor’s reach of over half a billion people worldwide across 30 countries and five continents, it’s clear that no other company can match our reach or broad spectrum of media platforms.” Adding to the confusion, iHeartMedia is actually a holding company for iHeartCommunications. Outdoor will continue using the Clear Channel name, even though “clear channel” is originally a technical term in radio...

Chicago pursues more advertising income

Mayor Rahm Emanuel is looking to expand the digital ads that are about to become increasingly common in Chicago under his watch, asking companies to present plans for a “street-level digital” advertising network. The Chicago Tribune has the complete story Chicago selling advertising on iconic...

Somewhere, an art director is in trouble

Somehow, this defective artwork made it through all the layers of quality control that are supposed to catch screw-ups. Look close. This is a transit ad for Estrella Insurance on the side of a Miami-Dade Transit bus. Notice how the copy and the large Estrella logo are crisp and clean? Now look at the other logos. They are all badly pixelated… There’s nothing wrong with my camera or the picture. This is what happens when you “grab some logos off the internet” and put them in a layout for printing. 72dpi online logos do not have enough information in them to print at larger...