Clear Channel Becomes iHeartMedia

In a windfall to business card printers across the country, Clear Channel has changed it’s name to iHeartMedia. From the press release: “iHeartMedia reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “We have massive consumer reach and influence across our platforms because we know how to program the live content people want to hear, see and share right now, we are the largest mobile media company in existence — more than 60 percent of our broadcast usage is out of home, compared to just 30 percent for other mobile devices – and we deliver more live programming than any other media company today, built on the national and local on-air personalities who are the heart of our powerful broadcast radio franchises. Combined with Clear Channel Outdoor’s reach of over half a billion people worldwide across 30 countries and five continents, it’s clear that no other company can match our reach or broad spectrum of media platforms.” Adding to the confusion, iHeartMedia is actually a holding company for iHeartCommunications. Outdoor will continue using the Clear Channel name, even though “clear channel” is originally a technical term in radio...

Is the Miami media market “finally healing from the recession?”

Five years after the start of the Great Recession, the Miami media economy is finally making strides in its recovery, led by a surge in TV advertising from auto dealers and manufacturers. Many categories have contributed to the improving TV market in Miami, but none more so than auto. “We’re in September and it’s plain to see that this is the year automotive is back,” says Mike Poller, president at the Miami agency Poller & Jordan Advertising. “The TV stations are getting rates and holding rates like they haven’t in the past five years.” Read more at MediaLife...

Positive powerboat sales trends

Three years of positive trending sales for the powerboat industry. Boats are not what you call a necessity… While absolute volume of boat and motor sales may not be back to where it was before July 2008, this trend speaks well for the overall economy. Thanks to Info-Link for the...