Five years after the start of the Great Recession, the Miami media economy is finally making strides in its recovery, led by a surge in TV advertising from auto dealers and manufacturers.
Many categories have contributed to the improving TV market in Miami, but none more so than auto.
“We’re in September and it’s plain to see that this is the year automotive is back,” says Mike Poller, president at the Miami agency Poller & Jordan Advertising. “The TV stations are getting rates and holding rates like they haven’t in the past five years.”
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