by mikep | Nov 19, 2020 | advertising, Business News, creative, radio
iHeart is promoting their AdBuilder as a system that allows clients to create campaigns “without any back and forth with a salesperson.” Media Sales careers are endangered as more and more business goes online and “self-serve.” Of course, these...
by admin | Jul 23, 2014 | advertising, Business News, creative
CopyScape allows you to paste in two different URLs and it will highlight where the words match on the pages. I just found a web page with 231 words copied and pasted directly from a five-year-old post of mine. If imitation is the sincerest form of flattery, I’m...
by admin | Mar 21, 2014 | creative, outdoor
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by admin | Jul 30, 2013 | advertising, Business News, creative, Current Deals
Mike Poller, co-owner of Poller & Jordan Advertising Agency in Miami Fla., sees a positive for the two companies. Poller told me that: “The whole point of this is to create efficiencies. Efficiency means fewer people, offices, etc.” “They will eventually...
by admin | Mar 15, 2013 | advertising, Business News, creative, online, radio
The National Flood Insurance Program (NFIP), — I think — is currently running radio commercials urging listeners to “just Google “flood smart radio.” I thought that was odd… literally sending listeners on a wild goose chase when you...
by admin | Jan 6, 2013 | advertising, creative, online, social media
Remember the “Science: It’s a Girl Thing” European Commission fiasco? Well Curt Rice has made lemons from lemonade. For a good example of using crowdsourcing, read Curt’s rundown here. Of course, serendipity, in the form of having a Nobel...
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