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“Science: It’s A Girl Thing” campaign is reborn | Poller & Jordan Advertising Agency

Remember the “Science: It’s a Girl Thing” European Commission fiasco? Well Curt Rice has made lemons from lemonade. For a good example of using crowdsourcing, read Curt’s rundown here. Of course, serendipity, in the form of having a Nobel Laureate reading your tweets, really helps get the ball moving…