Remember the “Science: It’s a Girl Thing” European Commission fiasco? Well Curt Rice has made lemons from lemonade. For a good example of using crowdsourcing, read Curt’s rundown here. Of course, serendipity, in the form of having a Nobel Laureate reading your tweets, really helps get the ball moving…
“Science: It’s A Girl Thing” campaign is reborn
by admin | Jan 6, 2013 | advertising, creative, online, social media | 1 comment
Thanks for helping to spread the word. It was so fun to see how enthusiastic the participants were, and how excited the winners were. And, yes indeed, a laureate here, a laureate there, and pretty soon, you’re doin’ science!