Mike Poller, co-owner of Poller & Jordan Advertising Agency in Miami Fla., sees a positive for the two companies. Poller told me that: “The whole point of this is to create efficiencies. Efficiency means fewer people, offices, etc.”

“They will eventually consolidate operations,” he continued. “Unless they gain or lose clients, this should not affect the creative, production and media headcount too much.”

Read the entire article in the New York Business Journal