Are you wasting money on yellow pages advertising?

Rotting Yellow Pages

The above photo was taken in a South Dade office building. That stack of Yellow Pages directories has been sitting there untouched for about three months now.

So when was the last time you picked up a physical Yellow Pages directory to find someplace to spend your money? Yeah, I bet it’s been a while. Right now, more and more telephone directory ad budgets are being transferred directly to online search. Have you cancelled Yellow Pages print directory advertising? Are you shifting more dollars online?