by admin | Dec 31, 2010 | Business News
WPTV, the NBC affiliate, has teamed up with The Palm Beach Post to share news and cross promote. WPTV starts producing news for WFLX 29, the Fox affiliate, on January 1. ESPN 760 AM will produce the sports segments for WFLX news. Whew. One well-placed press release...
by admin | Dec 28, 2010 | Business News
The most atrocious advertisements of 2010 have been named after a two-month nomination period for the second annual Tracy Awards (TheTracyAwards.com). This year’s winners include some newcomers, and some repeat offenders such as Oreo for “Best simultaneous...
by admin | Dec 27, 2010 | Business News
Do you think Dennis Collins is losing any sleep since Cox Radio launched “93.1 Continuous Soft & Easy Favorites?” Me neither… We heard about a massive market research campaign and a powerful multi-media launch of the new station. Well I am...
by admin | Dec 24, 2010 | Business News
There are two kinds of CEOs: One believes advertising to be a “cost” that must be minimized. The second type sees advertising as an investment that must be maintained to generate future income. Which kind of CEO is Rick Scott? Well, our first clue has...
by admin | Dec 20, 2010 | Business News
Reports are indicating that the 2010 online ad spend will exceed newspaper ad spend for the first time. In a related case of “Follow the Money,” two of our “traditional” media sales reps have jumped to the digital side of the business within...
by admin | Dec 18, 2010 | Business News
The Florida Board of Education has agreed to sublease a portion of WXEL’s building to Classical South Florida. Barry University and CSF will file paperwork for a sale of the license and can expect an FCC decision within three or four months. Meanwhile, SOS-WXEL...
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