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Do you think Dennis Collins is losing any sleep since Cox Radio launched “93.1 Continuous Soft & Easy Favorites?” Me neither… We heard about a massive market research campaign and a powerful multi-media launch of the new station. Well I am disappointed…

Local radio’s strength is it’s connection to the community. Market research allows you to discover those connections and solid branding allows you to communicate and reinforce them. EASY 93’s format and theĀ introductory TV commercials look like they’d work equally well for a radio station in Jacksonville or Dallas or Des Moines. Neither the branding nor the format say “South Florida.” Dennis Collins can sleep easy.