The most atrocious advertisements of 2010 have been named after a two-month nomination period for the second annual Tracy Awards (TheTracyAwards.com). This year’s winners include some newcomers, and some repeat offenders such as Oreo for “Best simultaneous destruction of the last shreds of dignity Shaq, Apollo Ohno, Serena Williams, and Eli Manning had left.” Other notable brands include Sizzler, Heineken, Summer’s Eve and State Farm.
The Tracy Awards were open for online nominations from September through mid-November 2010. Anyone could comment on the continuous postings of radio, print, online, television and collateral work from all over the US. Judges then selected the top 11 ads and created award categories to specifically describe each recipient for its own unique shame. The Tracy Awards will recognize the 11 winners by sending a plastic Tracy trophy to the CMOs of the various brands.