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Business News | Poller & Jordan Advertising Agency

In the dark?

by | Dec 3, 2010 | Business News

Two long weeks ago, WHDR flipped from rock to “Holiday Music.” It never ceases to amaze me that the sales reps and managers can be so totally uninformed about an impending format change. Even now, there is absolutely no sense among the station employees...

Proposed “Do Not Track” list

by | Dec 2, 2010 | Business News

Remember the “Do Not Call” list and how it threatened to destroy direct marketing? Didn’t happen. And you can expect the same non-event if the FTC-proposed “Do Not Track” guidelines are implemented. The screenshot above is the NYT’s...