Managing Search Advertising 101

The New York Times has an interesting article on how an advertiser manages Google keyword advertising during the Christmas shopping rush. Puts a human touch on that whole metrics, CPC, SEO thing… read it here.

Let’s play find the typo

When you are marketing to ad agencies, you need to be extra careful with typos… It’s easy to see why this one slipped by. Bet you can’t find it… Download the full size image and give it your best shot… UPDATE: Christian at GoBFW.com is...

Chrysler spends bailout cash in Italy?

After laying off nearly all the remaining Ad people in Detroit, and taking taxpayer-financed bailout money, Chrysler turned to an Italian agency to produce this (recycled from 2008) POS: Italian-made Chrysler 300C TV commercial I like Italian food, Italian people and...

A New NBC Universal

From: Jeff Zucker (NBC Universal) Sent: Thursday, December 03, 2009 6:26 AM To: NBC Universal Employee Communications (NBC Universal) Subject: A New NBC Universal NBC Universal has been built on the foundations of two American institutions whose legacies have spanned...

Que Pasa ethnic market?

Advertising Age is predicting the demise of “ethnic” markets as the “general market” becomes more diverse. We see this change every day in Miami. Remember, McDonald’s and State Farm can change their media targeting a lot faster than...