Florida Department of Citrus awards media account

BBDO Atlanta bests Campbell-Ewald and Richards Group for this general market account. The mission of the Orange Juice advertising program is to ensure that Florida orange juice is an indispensable part of the morning ritual because of its wellness and taste benefits....

Welcome to the future

One of my clients is on vacation somewhere in the Caribbean… he is texting me instructions on my cell phone. Welcome to the future.

Mega TV rolls out

Spanish Broadcasting System is taking Mega TV on the road to Chicago, Dallas, Palm Springs and Fresno, Calif., the company said. The expansion will make Mega TV available in over 5.2 million homes, or about 21 percent of the Hispanic households in the US.

We make our typos real big…

Report from a driver came in yesterday that Orlando Harley Davidson has Florida’s largest typo on a billboard… “Resolusion” is not a word… That’s what happens when you try to save a few bucks and do it yourself. Jan 6 update: they...

PBS signs up for complete Ratings info

Catching up to other TV broadcasters, PBS has struck a deal with Nielsen for its full demographic information service — data that has always been crucial to TV marketers. Previously, PBS had a long-running arrangement with Nielsen that provided only viewership...