After laying off nearly all the remaining Ad people in Detroit, and taking taxpayer-financed bailout money, Chrysler turned to an Italian agency to produce this (recycled from 2008) POS:
I like Italian food, Italian people and their geography. I like just about everything about Italy. But I would never presume to know enough to do a TV commercial for Olive Oil, get it translated, and run it in Italy. Because I would probably do something stupid. Like using a Euro-spec license plate in the ad… I’d be really surprised if this train wreck sees the light of day in US markets. BBDO, you need to act now!