A tale of two ads

Ok, so they’re making a point, we get it. But it is a free speech, first amendment point… Anyhow, Metro Transit fell for the trap. Instead of saying “No” Transit should have said “sorry, we’re all sold out for the rest of this year....

A homerun for Miami

The Miami Dolphins organization has hired Miami-based Republica as their AOR. This is what’s known as doing the right thing. South Florida’s biggest sports organization should be using a team of South Florida talent, and now they are.

The Rules are Different Here

Imagine yourself in this scene: A non-descript conference room in any media property in Florida. It could be a newspaper, radio station or TV station. Warm coffee in styrofoam cups. Donut crumbs on the conference table from the morning sales meeting. A piece of 8.5 X...

Conflicting signals

Conflicting signals are marking the path out of the great recession. Florida unemployment hits 12%, yet Florida home sales are said to be on the rise. Radio, TV and cable are all reporting significantly increased commercial demand now as compared to a year ago....