Beasley profits from cuts

A business has two options for boosting profit: it can either increase revenue, or decrease cost. Beasly Broadcast Group Inc. went with the latter choice in this year’s first quarter, managing to post a slightly positive net income despite declining revenue. Indeed,...

Uhhh, make it a four-way race

Billionaire Democrat investor Jeff Greene tosses his hat into the ring for US Senator from Florida. That’s 4 candidates running ads, making signs and printing T-shirts, bumper stickers and direct mail. This is going to drive up the cost of TV advertising...

Three-way media stimulus

Charlie Crist makes it a three-way race for the US Senate. You know what that means… There will be three campaigns pouring money into TV and direct mail. With the politicians buying up all the local TV inventory, expect us regular guys to get priced out of TV...

Discovery Communications to stay or go?

Miami-Dade commissioners allocated nearly $850,000 worth of incentives to keep a large, unnamed hispanic media production firm in the area. Although the company is not named, it is said to employ approximately 385 people. “The Company is one of the largest media...

Lamar makes lemonade

Outdoor advertising companies have been on the receiving end of grief and protest since Lady Bird Johnson was on the campaign trail with her husband. Lamar Advertising has turned the tables… those aren’t just billboards, they’re green energy...