Clasica 92 becomes Zalsa y Mas

On Sunday, April 1st, the Spanish Broadcasting System station formerly known as Clasica 92 received a facelift and emerged as the “rejuvenated and reinvigorated” Zeta 92FM “Zalsa y Mas.” The following is direct from their release: We did not flip the...

Arrowhead Advertising represents!

Arrowhead Advertising is the award-winning student advertising team at Florida State University’s School of Communication. Arrowhead Advertising has won the 4th District competition for the past four years. Last year, Arrowhead placed 7th amongst 19 universities at...

Gainesville overexposes youth to alcohol ads

A new online tool from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health determines the extent of exposure to radio alcohol advertisements among young people ages 12 to 20 in 75 different media markets. For some...