Broward to consider schools as ad media

According to this article in the Miami Herald, Broward County Schools is looking at advertising as a revenue-generator for the school system. I have worked with the Orange County schools, and they have a solid operation. Ad opportunities, graphic specs, prices and...

DNC spending in Florida

According to my sources, the Democratic National Committee is spending $500,000 in Florida over the next week or so. English and Spanish language.

A Todo, Con Todo

Chrysler launches what it claims is it’s most comprehensive Spanish-language ad campaign ever, next week… Print ads in magazines, TV on Telemundo and Univision plus local stations, and radio in the top 15 Hispanic markets. Spanish language web site is here...

Your gut feeling is confirmed

You, me, and just about anyone who watches TV may have the feeling that auto manufacturers and dealers are are getting back into the marketplace. Well, your gut feeling has been confirmed. While August was a crappy month for auto sales, overall, the graph is trending...