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LinkedIn Woos the Next Generation With ‘University Pages’ | Poller & Jordan Advertising Agency

When E-commerce Times had a question about LinkedIn’s new University Pages, they asked Mike:

“Universities have two audiences: the parent and the child,” Poller told the E-Commerce Times. “The prospective student chooses school based on academic and social offerings, among others. The parent often has veto power and often pays for the university choice.”

Read the entire article here