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News | Poller & Jordan Advertising Agency

How to build successful niche media online

18 months ago, we started experimenting with a variety of software and systems and subjects to produce our very own ad-supported website. We just did it for the experience. Floridabiotechnews.com is the result. Click here to read the backgrounder on City Biz...

Miami among top markets for soccer viewers

As this summer’s Women’s World Cup Soccer competition in Germany heats up, a new study from The Media Audit has found that adults living in San Jose, California and Miami are among the biggest soccer fans in the U.S.  According to the national study, 47.5%...

Social Media: it’s not just an afterthought

We’re seeing it happen: It looks like Social Media is recognized as the real deal, even among brick-and-mortar and SMB organizations. They don’t call it “Social Advertising.” Successful Social Media efforts require a journalist’s outlook;...

We all make mistakes

We all make mistakes. In fact, the more you do, the more likely you are to make a mistake, it’s just math. Since the Miami Herald makes more copies of more bits and bytes than just about any other operation in South Florida, the fact that they make so few...