ESPN has announced the re-launch of Miami’s spanish-language affiliate August 1, 2011 on WNMA 1210 AM under the operation of Deportes Media LLC. The new station claims 47,500 watts and a much expanded geographic coverage area.
“The ESPN Deportes Radio team is thrilled to expand our coverage in Florida and reach thousands more Spanish-speaking sports fans,” said Oscar Ramos, senior director and general manager of ESPN Deportes Radio. “The re-launch in Miami presents great opportunities for our brand and will allow us to better serve this growing audience of passionate Latino sports fans. The addition of WNMA 1210 AM to our portfolio of stations solidifies our commitment to expand our national presence.”
“The WNMA 1210 AM team will work hard to give sports enthusiasts up-to-the-minute news and dynamic content with local twist,” said Mara Rankin, vice president and general manager of ESPN Deportes Radio Miami. “We are excited to bring the best in sports commentary and programming to the underserved Latino fans in West Palm Beach, Broward and Miami-Dade counties.”
ESPN Deportes Radio Miami’s Monday through Friday prime-time broadcasts will include: Café ESPN with local traffic and weather updates, Voces Del Deporte, Acción Centroamérica, Zona ESPN, SportsCenter and Jorge Ramos y Su Banda.
“To date, we have had a great deal of success in growing the ESPN Deportes radio franchise in Miami on WOCN-AM” said David Jacobs, CEO of Deportes Media LLC. “By moving our programming to WNMA-AM 1210, ESPN Deportes Radio will have the ability to reach many more Hispanic listeners in more communities in South Florida and to better serve our advertising and play-by-play partners throughout the market”.