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Business News | Poller & Jordan Advertising Agency

Florida political advertising

Personally, I really like the new set of mostly-positive campaign commercials from Meek, Crist and Scott. Cmon, Kendrick Meek in an airboat… what’s not to like? And Crist’s big letters spot is visually interesting.

Who will sell Fiat cars?

Chrysler this week hosted about 400 Chrysler Group dealers to outline the requirements to become a Fiat dealer in the United States. The dealers met with the Chrysler Group team responsible for establishing a Fiat retail network by the end of this year. The company...

Florida TV market rankings released

Orlando: #19 Miami/Ft. Lauderdale: #16 Tampa/St. Pete: #14 Nielsen’s new 2010/2011 market rankings seem to indicate that Florida’s population outflow has stopped, if TV market size is any indication.

Social media advertising ramps up

Last year, advertisers spent something like $2.5 billion dollars on social media advertising worldwide. It looks like we’ll push that figure to about $3.5 billion this year and more than $4 billion next year. Facebook will take nearly half of the US ad spend in...