Chrysler this week hosted about 400 Chrysler Group dealers to outline the requirements to become a Fiat dealer in the United States. The dealers met with the Chrysler Group team responsible for establishing a Fiat retail network by the end of this year. The company wants Fiat dealerships in about 165 locations, in metropolitan areas chosen for their high concentration of small-car registrations. There are seven dealers likely to apply for two dealerships in the Orlando market. Mike Maroone likes it, so you know AutoNati0n will be in the mix. No specific word yet on South Florida…

We successfully marketed the Daewoo brand in South Florida, ultimately creating the number 1 and number 2 dealers in the Daewoo organization. South Florida should be perfect for the Fiat 500.