The 2010 Census campaign starts Monday on the Golden Globes. Around $340 million of your tax dollars are hard at work reminding America to fill out and return the Census forms. There will even be a SuperBowl spot. The Census determines how $400 Billion in government cheese is allocated. If Florida gets a bigger response, we get a bigger chunk of that cheese… simple. Right now Census individual statewide campaigns are being awarded in an effort to increase each state’s market share of population. In addition, the Census will have some effect on market rankings.