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The fall of traffic reports | Poller & Jordan Advertising Agency

Technology and cost cutting spell a smaller future for radio traffic reporting, says this AP story:

His return to earth reflects the evolution of the traffic reporting business as a faltering economy forces news operation cutbacks, technology displaces traditional reporters and motorists increasingly rely on cell phones and GPS to monitor live traffic.

Most traffic news is now generated by reporters on the ground monitoring police reports, live highway cameras, data from ground sensors that can detect traffic speed and tips from drivers.