When: January 20, 2011 from 6:00–8:00 PM (with a welcome reception from 5–6:00 PM)
Where: The Westin Diplomat Resort and Spa, 3555 South Ocean Drive, Hollywood, FL 33019

Come join your peers and hear fresh ideas and insights to help prepare your agency for success, now and for the future. The 4A’s Transformation Series, sponsored by the 4A’s Florida Council, will be an evening of information and perspectives from some of the ad industry’s thought-leaders and innovators. Learn how you can evolve your agency to show more effectiveness for your clients, grow your revenue and generate more profit.

Featured topics will include:
– Metrics Management: “Applying the Science of Measurement to the Art of Marketing,” how to effectively measure your performance for your clients.
– Agency of the Future: What key considerations you should be addressing now to evolve your agency for future success.
– Transformation Success Stories: Hear from the principals how a traditional agency transformed its declining business into a growing and dynamic enterprise, and what you can learn from their experiences to help your agency evolve.

The Transformation Series speakers are:

Ron Jacobs, President, Jacobs & Clevenger, Inc. and Senior Lecturer in the Medill/Integrated Marketing Communications Program at Northwestern University

Sharon Napier, President and CEO, Partners + Napier (offices in Rochester, NY and Atlanta, GA), an agency transformation success story

Ernie Capobianco and Judge Graham, Principals of Square One in Dallas, TX, an agency transformation success story