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SET exercises two-week cancellation, pulls all ad dollars from ABC affiliates | Poller & Jordan Advertising Agency

SET exercises two-week cancellation, pulls all ad dollars from ABC affiliates

by | Feb 8, 2010 | Business News | 0 comments

ABC News is reporting that Southeast Toyota Distributors, through 22Squared, has cancelled all buys on ABC stations in the 5-state SET territory. Budget being shifted to other broadcast and cable TV. Seems that ABC News was beating this drum just a little bit too hard for the folks in Deerfield Beach. If it were me, I would be taking the hit for the client and claiming that I could not recommend the ABC editorial environment at this time.

At least one local Toyota dealer in this market has pulled budget from one station deemed unfriendly to Toyota.

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