ABC News is reporting that Southeast Toyota Distributors, through 22Squared, has cancelled all buys on ABC stations in the 5-state SET territory. Budget being shifted to other broadcast and cable TV. Seems that ABC News was beating this drum just a little bit too hard for the folks in Deerfield Beach. If it were me, I would be taking the hit for the client and claiming that I could not recommend the ABC editorial environment at this time.
At least one local Toyota dealer in this market has pulled budget from one station deemed unfriendly to Toyota.