Catching up to other TV broadcasters, PBS has struck a deal with Nielsen for its full demographic information service — data that has always been crucial to TV marketers.

Previously, PBS had a long-running arrangement with Nielsen that provided only viewership and household ratings data over the course of 12 weeks — once a month. In the new deal, PBS will get full demographic ratings data 52 weeks a year through its NPower service.

Read it all at MediaPost.com