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Joe Ferrero returns to WXDJ | Poller & Jordan Advertising Agency

I am placing this news release here exactly as I received it…

Miami, FL – October 5, 2010- Spanish Broadcasting System, Inc. (“SBS”) (Nasdaq: SBSA) announces the return of the popular South Florida radio personality, JOE FERRERO, to SBS Radio as the host of Zol 95.7/WXDJ-FM’s new morning show, EL NUEVO VACILON (The New Vacilon).

EL NUEVO VACILON will air Monday – Friday6 am to 10 am, starting next Thursday, October 7. Along with the talented JOE FERRERO, the show will have Albertico Rodriguez participate as co-host.

“I owe SBS the big accomplishments of my career and I am sure that my return to El Zol 95.7, will be just one more. In life you have to be thankful and never forget that ‘Radio makes the Talent, Talent doesn’t make the Radio’, says Joe Ferrero.

Jackie Nosti-Cambo, SBS’ Forensic Operations Manager & VP/GM Miami Radio Stations, added: “I have had the pleasure of knowing Joe Ferrero since 1992 when he started at   El Zol 95.7;  I consider him a very creative and talented individual. We are very honored to welcome him back home to SBS.”

Celebrate with the SBS team the launch of the new morning show El NUEVO VACILON. Join our special guests: Rey Ruiz, Carolina La O, Hansel y Raul, Roberto Torres and Carlos Oliva, at SBS Broadcast Center on Wednesday, October 6, from 7-9pm.

MEDIA RSVP http://www.elzol.com/morningshowlaunch.php