“McClatchy Will Pay Commissions to Ad Agencies in New Sales Strategy” says the headline on Editor & Publisher’s website.

Meanwhile, The White House, Warren Buffet and Google have all declined to bailout the newspaper industry this week… Let’s face it, the newspaper industry needs to stop being “the newspaper industry” and re-brand itself as what it really is… The Knowledge Industry. After all, no one buys the daily newspaper for the newsprint… you get it to learn something new and useful.