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Digital ads predicted to eclipse print for first time | Poller & Jordan Advertising Agency

For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. In an industry crossover event, companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print methods such as newspaper and magazine ads. Overall, U.S. spending on advertising and marketing will increase in 2010, but by just 1.2 percent to $368 billion.

The times, they are a changing…