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DDB, Porter-Novelli sacked from decades-long accounts | Poller & Jordan Advertising Agency

DDB, Porter-Novelli sacked from decades-long accounts

by | Oct 12, 2011 | Business News, Current Deals | 0 comments

DDB didn’t make the shortlist for Bud Light, after launching the brand and working the account since 1981. PR firm Porter-Novelli, after 20 years on the Gillette account, has been cut. Historical knowledge and long experience counts for less in a rapidly changing business environment.

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