Makeup company Estee Lauder is giving away free department store mini-makeovers with a twist. When you go into the Miami Macy’s and get your makeover, they will then take a photo and email it to you for use on social networking sites like Facebook. EL gets customer emails and the posted photos have the EL logo in the background. Customer gets a well-lit, framed, focused photo to replace the cell-phone-camera junk on her profile. Everybody wins.