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Romance 106.7 WRMA is no more

by mikep | Jun 25, 2012 | advertising, hispanic media, radio

Welcome to the new DJ 106.7 a new spanglish dance music entry to the market as of midnight. Expect “DJ Laz” to return to the market on this station July 4th.

“Science: It’s a Girl Thing” campaign backfires

by mikep | Jun 23, 2012 | advertising, Business News, creative, social media

httpv://www.youtube.com/watch?v=g032MPrSjFA What happens when the best intentions meet the lowest bidder? In the EU’s campaign to attract more women to STEM fields, the teaser video gets yanked and somewhere in Brussels, a creative team is getting very, very...

Behind the scenes: McDonalds Burger Prep

by mikep | Jun 19, 2012 | advertising, creative

httpv://www.youtube.com/watch?v=oSd0keSj2W8 People always ask why things look different in ads… McDonalds answers the question pretty well, eh.

Advertising in communist Cuba?

by mikep | Jun 16, 2012 | advertising, Business News, hispanic media

For decades there’s been no such thing as a commercial radio or TV spot in Cuba. Ditto for billboards, website banner ads, and newspaper classifieds. Cuba’s budding entrepreneurs are innovating their way to awareness, mostly using guerrilla tactics, says...

Miami Dolphins Cheerleaders cover “Call Me Maybe” to promo something?

by mikep | Jun 7, 2012 | online, People News, social media

httpv://www.youtube.com/watch?v=FIfbghHdG1s Pictures of girls in bikinis usually get lots of hits online… videos of girls in bikinis even more so. Well, the Miami Dolphins are using their assets in this promo video.
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