For decades there’s been no such thing as a commercial radio or TV spot in Cuba. Ditto for billboards, website banner ads, and newspaper classifieds.
Cuba’s budding entrepreneurs are innovating their way to awareness, mostly using guerrilla tactics, says Fox News. Low-tech tactics include flyers, specialty items, t-shirts and bumper stickers. Painting his restaurant name on his car is considered innovative by one small-business owner. 500 small business owners have signed up for the first opportunity to run yellow-pages ads. More high-tech marketing is a facebook page (another) and cell phone SPAM./
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