by admin | Apr 1, 2010 | Business News
According to MediaWeek magazine, Spanish Broadcasting System has pulled the encoders from its stations again, leaving its ratings performance in the dark for advertisers. The broadcaster disconnected from Arbitron’s portable people meter system soon after a New...
by admin | Mar 27, 2010 | Business News
GM is considering building “test drive studios” in Philadelphia, LA, Chicago and perhaps Miami. The concept is you can test drive a GM vehicle and the competition. Like GM says, “may the best car win.” Promotion via online media would target...
by admin | Mar 26, 2010 | Business News
Conflicting signals are marking the path out of the great recession. Florida unemployment hits 12%, yet Florida home sales are said to be on the rise. Radio, TV and cable are all reporting significantly increased commercial demand now as compared to a year ago....
by admin | Mar 21, 2010 | Business News
When the local TV station picks up your typo and broadcasts it for everyone to see, your reputation takes a hit. Photo courtesy of WSVN
by admin | Mar 19, 2010 | Business News, People News
The Miami Dolphins today announced the hiring of Bob Lynch as Vice President, Integrated Media Sales and Wayne Partello as Senior Director, Content and Creative. So, the same team that sent its advertising account to an out of town agency, so they can stimulate New...
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