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Chick fil A brand takes a measurable hit | Poller & Jordan Advertising Agency

Chick fil A brand takes a measurable hit

by | Jul 30, 2012 | advertising, online, People News, social media | 0 comments

According to BrandIndex, Chick fil A’s national brand score went from 19 points above quick-serve-restaurant average to three points below average within four days.

Chick fil A brand image score fallsEvents in the social media world really do affect consumer perception.

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