“After a sluggish start in January, the pace of measured ad spending quickly accelerated and grew at an average rate of more than four percent during February and March, the best performance in more than a year. Early figures from the second quarter indicate continued modest growth with improvement trickling down to media that have been lagging the overall advertising market,” said Jon Swallen, chief research officer at Kantar Media.
Increases were primarily driven by televised sports, political demand for spot TV and increases in hispanic media. Print continues to lose ground while outdoor continues to post gains.
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