What does Rick Scott think of advertising?

by | Dec 24, 2010 | Business News

There are two kinds of CEOs: One believes advertising to be a “cost” that must be minimized. The second type sees advertising as an investment that must be maintained to generate future income. Which kind of CEO is Rick Scott? Well, our first clue has...

Classical South Florida gains lease

by | Dec 18, 2010 | Business News

The Florida Board of Education has agreed to sublease a portion of WXEL’s building to Classical South Florida. Barry University and CSF will file paperwork for a sale of the license and can expect an FCC decision within three or four months. Meanwhile, SOS-WXEL...

In the dark?

by | Dec 3, 2010 | Business News

Two long weeks ago, WHDR flipped from rock to “Holiday Music.” It never ceases to amaze me that the sales reps and managers can be so totally uninformed about an impending format change. Even now, there is absolutely no sense among the station employees...