by admin | Dec 20, 2010 | Business News
Reports are indicating that the 2010 online ad spend will exceed newspaper ad spend for the first time. In a related case of “Follow the Money,” two of our “traditional” media sales reps have jumped to the digital side of the business within...
by admin | Dec 18, 2010 | Business News
The Florida Board of Education has agreed to sublease a portion of WXEL’s building to Classical South Florida. Barry University and CSF will file paperwork for a sale of the license and can expect an FCC decision within three or four months. Meanwhile, SOS-WXEL...
by admin | Dec 12, 2010 | Business News
by admin | Dec 3, 2010 | Business News
Two long weeks ago, WHDR flipped from rock to “Holiday Music.” It never ceases to amaze me that the sales reps and managers can be so totally uninformed about an impending format change. Even now, there is absolutely no sense among the station employees...
by admin | Dec 2, 2010 | Business News
Remember the “Do Not Call” list and how it threatened to destroy direct marketing? Didn’t happen. And you can expect the same non-event if the FTC-proposed “Do Not Track” guidelines are implemented. The screenshot above is the NYT’s...
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