Remember the “Do Not Call” list and how it threatened to destroy direct marketing? Didn’t happen. And you can expect the same non-event if the FTC-proposed “Do Not Track” guidelines<\/a> are implemented.<\/p>\n

<\/a>

Miami ad on NYT.com<\/p><\/div>\n

The screenshot above is the NYT’s Online Debate about this issue<\/a>. Funny thing is, the banner ad at the top of the page is for NBCMiami.com because NYT.com knows where I am and shows relevant ads.<\/p>\n

If you ask me, Washington is going to mess this up, because they don’t really understand what’s going on. There is a real difference between “tracking,” “behavioral tracking” and “geo-targeting” but you can bet DC will treat them all the same. And I imagine people are more worried about data compilers building a dossier about their every move on the web, and selling that information. Having relevant ads on the page when you are reading the NYT in Miami is not a bad thing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Remember the “Do Not Call” list and how it threatened to destroy direct marketing? Didn’t happen. And you can expect the same non-event if the FTC-proposed “Do Not Track” guidelines are implemented. The screenshot above is the NYT’s Online Debate about this issue. Funny thing is, the banner ad at the top of the page […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[28,119],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pwUQ5-e8","_links":{"self":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts\/876"}],"collection":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/comments?post=876"}],"version-history":[{"count":0,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts\/876\/revisions"}],"wp:attachment":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/media?parent=876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/categories?post=876"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/tags?post=876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}