Negotiating from Strength?<\/p><\/div>\n

Imagine yourself in this scene: A non-descript conference room in any media property in Florida. It could be a newspaper, radio station or TV station. Warm coffee in styrofoam cups. Donut crumbs on the conference table from the morning sales meeting. A piece of 8.5 X 11 paper on the floor next to the fax machine. A broken pencil on the windowsill…<\/p>\n

There are five people sitting around the table. Client, ad agency rep and media team. For whatever reason, someone makes a remark about the client needing to protect herself from potentially violent competitors. “I carry a gun” she says matter-of-factly… The conversation then briefly veers off to a discussion of guns and it turns out that 3 of the five people are carrying concealed weapons in their purse or briefcase at that very minute<\/em>. Apparently, advertising in Florida really is a cutthroat business.<\/p>\n","protected":false},"excerpt":{"rendered":"

Imagine yourself in this scene: A non-descript conference room in any media property in Florida. It could be a newspaper, radio station or TV station. Warm coffee in styrofoam cups. Donut crumbs on the conference table from the morning sales meeting. A piece of 8.5 X 11 paper on the floor next to the fax […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,3,11],"tags":[28,49,75,109],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pwUQ5-ae","_links":{"self":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts\/634"}],"collection":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/comments?post=634"}],"version-history":[{"count":0,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts\/634\/revisions"}],"wp:attachment":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/categories?post=634"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/tags?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}