For the first time, spending on digital\/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. In an industry crossover event, companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print methods such as newspaper and magazine ads. Overall, U.S. spending on advertising and marketing will increase in 2010, but by just 1.2 percent to $368 billion.<\/p>\n

The times, they are a changing…<\/p>\n","protected":false},"excerpt":{"rendered":"

For the first time, spending on digital\/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. In an industry crossover event, companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print methods such as newspaper and magazine […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[28,109],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pwUQ5-9u","_links":{"self":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts\/588"}],"collection":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/comments?post=588"}],"version-history":[{"count":0,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts\/588\/revisions"}],"wp:attachment":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/media?parent=588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/categories?post=588"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/tags?post=588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}