Catching up to other TV broadcasters, PBS has struck a deal with Nielsen for its full demographic information service — data that has always been crucial to TV marketers.<\/p>\n

Previously, PBS had a long-running arrangement with Nielsen that provided only viewership and household ratings data over the course of 12 weeks — once a month. In the new deal, PBS will get full demographic ratings data 52 weeks a year through its NPower service.<\/p><\/blockquote>\n

Read it all at MediaPost.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Catching up to other TV broadcasters, PBS has struck a deal with Nielsen for its full demographic information service — data that has always been crucial to TV marketers. Previously, PBS had a long-running arrangement with Nielsen that provided only viewership and household ratings data over the course of 12 weeks — once a month. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,5],"tags":[109,165],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pwUQ5-7U","_links":{"self":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts\/490"}],"collection":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/comments?post=490"}],"version-history":[{"count":0,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts\/490\/revisions"}],"wp:attachment":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/media?parent=490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/categories?post=490"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/tags?post=490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}