Arby\u2019s Restaurant Group, Inc., the nation\u2019s second largest quick-service sandwich chain, has selected Crispin Porter + Bogusky, Miami (CP+B) as its national advertising and digital agency of record, succeeding BBDO New York.<\/p>\n

\u201cIt\u2019s such an exciting time for us to start working with Arby\u2019s\u201d<\/p><\/blockquote>\n

\u201cBBDO New York embraced the challenge to help us increase sales and improve traffic,\u201d said Bob Kraut, Senior Vice President of Advertising and Brand Communications. \u201cWe wish them continued success and thank them for the creativity, energy and expertise they shared with Arby\u2019s.\u201d<\/p>\n

\u201cWith a talented, proven and aligned leadership team in place, it is time to ensure our advertising agency reflects our strategic focus to revitalize our great, iconic brand,\u201d said Hala Moddelmog, President of Arby\u2019s Restaurant Group, Inc. \u201cCP+B\u2019s success speaks volumes,\u201d Moddelmog added.<\/p>\n

\u201cBBDO\u2019s work for Arby\u2019s was exactly what the brand needed at that time,\u201d said Russ Klein, Chief Marketing Officer for Arby\u2019s. \u201cThis transition is about where we are taking the brand and how we are going to get there. Our opportunity is to turn a great brand into a great business. We are building a brand that will be authentic, emotional and enduring, and I know that CP+B can get us there.\u201d<\/p>\n

Crispin Porter + Bogusky (CP+B), a member of the MDC Partners network, has a client list that includes Microsoft, Unilever, Kraft, Phillips, Coke Zero, American Express, Domino\u2019s Pizza, MetLife, Old Navy, Discovery Networks, SAS and Best Buy. The agency has more than one billion in billings and is one of the most awarded agencies in the world – with the unprecedented distinction of winning the Grand Prix at the Cannes International Advertising Festival in every major category.<\/p>\n

\u201cIt\u2019s such an exciting time for us to start working with Arby\u2019s,\u201d said Rob Reilly, Partner\/Worldwide Chief Creative Officer, CP+B. \u201cThey have iconic products and a unique role to play in the QSR industry. There is absolutely no one better to lead this revitalization than the team they now have in place. What has always struck me about Russ is his huge passion and strategic acumen. We are thrilled to have the chance to partner with him and the team to restore the fervent love for the Arby\u2019s brand.\u201d<\/p>\n

Initiative Media and co-op advertising agencies are not impacted by this change. In addition, Alcone Marketing remains the agency of record for the brand\u2019s creative and print production.<\/p>\n","protected":false},"excerpt":{"rendered":"

Arby\u2019s Restaurant Group, Inc., the nation\u2019s second largest quick-service sandwich chain, has selected Crispin Porter + Bogusky, Miami (CP+B) as its national advertising and digital agency of record, succeeding BBDO New York. \u201cIt\u2019s such an exciting time for us to start working with Arby\u2019s\u201d \u201cBBDO New York embraced the challenge to help us increase sales […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","footnotes":""},"categories":[3,5],"tags":[24,28,29,75,111],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pwUQ5-k7","_links":{"self":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts\/1247"}],"collection":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/comments?post=1247"}],"version-history":[{"count":0,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts\/1247\/revisions"}],"wp:attachment":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/media?parent=1247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/categories?post=1247"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/tags?post=1247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}