<\/a><\/p>\n

Spanish Broadcasting System Inc. (SBS) (NASDAQ: SBSA) announced the official launch of\u00a0Cima 106.3FM<\/strong>, a radio station programmed to reach the Colombian community of South Florida.<\/p>\n

On Saturday, April 23 at 12 am, one of SBS\u2019s South Florida radio stations,\u00a0 WRAZ-LA RAZA 106.3FM,\u00a0 became\u00a0\u00a0WRAZ- Cima 106.3FM<\/strong>, changing\u00a0 its\u00a0 music format\u00a0 to\u00a0 pure\u00a0“Cumbia and Vallenato\u201d<\/em><\/strong>,<\/em> the tropical music genres\u00a0 that capture the essence and the musical traditions of Colombia and its people. Colombians are the second largest Hispanic community in South Florida.<\/p>\n

Jesus Salas, executive vice president of programming for SBS, said: \u00a0“Although the format and programming will be directed to Colombians, we are certain that we will also receive great acceptance from other communities who love this genre of music; many of the interpreters of these rhythms, are also very popular throughout Latin America. This change reflects our desire to fill a musical void\u00a0 in the Colombian community, and in the rest of\u00a0 the lovers of these genres of music,\u00a0 with the best in Cumbia\u00a0 and Vallenato;\u00a0 at the same time, we are building a musical and cultural bridge between\u00a0 the different regions of Colombia,\u00a0 and the Colombian community residing in South Florida. ”
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\nSBS<\/strong> will soon announce further developments on the new radio station, including the personalities hosting the different shows.\u00a0\u00a0Cima 106.3FM<\/strong> reaches listeners from a vast territory- Miami-Dade County to the Florida Keys.<\/p>\n

Jackie Nosti-Cambo, SBS Forensic Operation Manager & Executive\u00a0VP\/GM Miami\u00a0 and New York Radio Stations,\u00a0 <\/strong>added:\u00a0“It is a privilege and an honor for SBS to reach musically, the diverse communities representing Hispanics residing in South Florida,\u00a0 through its four radio stations: Romance 106.7FM, 92.3FM Classic, El Zol 95.7FM,\u00a0 and\u00a0 now also\u00a0 with\u00a0 Cima 106.3FM.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Spanish Broadcasting System Inc. (SBS) (NASDAQ: SBSA) announced the official launch of\u00a0Cima 106.3FM, a radio station programmed to reach the Colombian community of South Florida. On Saturday, April 23 at 12 am, one of SBS\u2019s South Florida radio stations,\u00a0 WRAZ-LA RAZA 106.3FM,\u00a0 became\u00a0\u00a0WRAZ- Cima 106.3FM, changing\u00a0 its\u00a0 music format\u00a0 to\u00a0 pure\u00a0“Cumbia and Vallenato\u201d, the tropical […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","footnotes":""},"categories":[3],"tags":[28,75,86,109,135],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pwUQ5-gr","_links":{"self":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts\/1019"}],"collection":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/comments?post=1019"}],"version-history":[{"count":0,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/posts\/1019\/revisions"}],"wp:attachment":[{"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/media?parent=1019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/categories?post=1019"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/advertisingmiami.com\/wp-json\/wp\/v2\/tags?post=1019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}