]]>We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.
So there you go. A “mobile-friendly” version will help you in organic search results sooner rather than later. Read the official Google announcement here.
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Mobile advertising for your business need not be scary or complicated. In fact, you can be running trackable, optimizable, reliable mobile ads tomorrow.
All you need is a Google keyword campaign to start your mobile advertising.
From 2012 to 2013, mobile Internet use in the U.S. more than doubled. Google noticed this and stopped allowing phone numbers in ad copy. Now the advertiser’s telephone number is a separate link that incurs a charge when clicked to call.
Today, about half the clicks in our Google keyword campaigns are generated on a mobile device. Most are for a telephone call to the advertiser. Google allows us to tailor ads by device; phone, tablet or desktop. We can even create links that only appear to mobile users. And we can choose to bid higher or lower for mobile users. That means we can use Google to create mobile campaigns.
Mobile ads give you some cute creative ideas. One of my clients has many of his Google clicks and calls coming from the zip code where his major competitor is located. People are in the showroom and comparing prices on their mobile device! So, we offer to meet or beat the competitor’s prices on mobile device ads! It works. People walk in with the competitor’s estimate in hand.
Small business and professionals should not be afraid of mobile advertising. It’s just another tool in the tool box and you need to learn to use it.
Like anything else, start small, iterate and test. You’ll learn what works for you and your customer base.
photo credit: William Hook via photopin cc
]]>]]>“Universities have two audiences: the parent and the child,” Poller told the E-Commerce Times. “The prospective student chooses school based on academic and social offerings, among others. The parent often has veto power and often pays for the university choice.”
LinkedIn recently ranked all their 200,000,000 profiles by viewership and sent a congratulatory note to the top 10%… I’ll keep sharing the strange, funny, useful and sometimes outrageous information I find online with you in 2013. Thanks for reading.
]]>You knew it had to happen, right… As a bonus, there’s a pig drinking beer at about :40 seconds into the video…
]]>A business blog may not seem like the best use of your limited time, but there are several reasons why one makes sense.
- Keep your website fresh
- Establish your subject matter expertise
Hey, we’ve been saying this for years…
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Events in the social media world really do affect consumer perception.
What happens when the best intentions meet the lowest bidder? In the EU’s campaign to attract more women to STEM fields, the teaser video gets yanked and somewhere in Brussels, a creative team is getting very, very drunk.
Let me reverse-engineer this and describe what caused this train wreck: money. Whether you budget in euros or dollars, the difference between what an ad agency charges, and what it costs to produce the work, is profit. To maximize profit, certain things are left out. In this case, I’m guessing “research” was left out. Ironic, huh?
Nobody thought to spend any time or money to find out what attracts women to science in the first place. So, the agency fell back on stereotype: high heels, fashion and makeup.
The campaign was launched in Europe, and as awareness traveled from time zone to time zone, the Real Women of Science chimed in on Twitter. It was not pretty.
What do we learn? 1) Don’t patronize and; 2) don’t cheap out on research.
UPDATE: Lots of people searching for this: The Science: It’s a Girl Thing teaser video was produced by the Emakina agency. Tipik is the agency on the overall campaign.
UPDATE #2: I was wrong. It turns out, the EU did indeed hire a group of “gender role” experts to give guidance. But the agency simply ignored them. I don’t know what is worse, not hiring experts, or hiring them and ignoring them.
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